NiKE LA Presents: In the field

Campaign creative & strategic direction

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In Los Angeles, high school football rivalries reign supreme – they’re loud, full of grit, and born straight from the neighborhoods that built the city.

From the Crenshaw District to East LA to the city of Long Beach, the next wave of talented prospects attacked every snap, showed no hesitation, and took no plays off. @mustard dropped in at half time to rock the stadiums, the @rams pulled up to show support, and @bornxraised gave students a way to represent their schools with pride.

As the clocks hit :00 one thing remained certain, the city’s future is just as bright as its storied past. This is what it means to be In the Field.

In Southern California, pressure doesn’t break you, it builds you! The Trinity is not your avera-4.jpg
In Southern California, pressure doesn’t break you, it builds you! The Trinity is not your avera-5.jpg
In the Field- Where the future of football faces off for honor and glory. Just south of LA lies -8.jpg
In the Field- Where the future of football faces off for honor and glory. Just south of LA lies -7.jpg
In the Field- Where the future of football faces off for honor and glory. Just south of LA lies -4.jpg
In the Field- Where the future of football faces off for honor and glory. Just south of LA lies -5.jpg
In the Field- Where the future of football faces off for honor and glory. Just south of LA lies -6.jpg
In the Field- Where the future of football faces off for honor and glory. Just south of LA lies -2.jpg
In the Field- Where the future of football faces off for honor and glory. Just south of LA lies -3.jpg
In Southern California, pressure doesn’t break you, it builds you! The Trinity is not your avera.jpg
In Southern California, pressure doesn’t break you, it builds you! The Trinity is not your avera-3.jpg
In Southern California, pressure doesn’t break you, it builds you! The Trinity is not your avera-2.jpg
Nike LA presents- In The Field. A nod to the city and streets that shape us. There’s no football-6.jpg
Nike LA presents- In The Field. A nod to the city and streets that shape us. There’s no football-3.jpg
Nike LA presents- In The Field. A nod to the city and streets that shape us. There’s no football-4.jpg
Nike LA presents- In The Field. A nod to the city and streets that shape us. There’s no football-5.jpg
Nike LA presents- In The Field. A nod to the city and streets that shape us. There’s no football.jpg
Nike LA presents- In The Field. A nod to the city and streets that shape us. There’s no football-2.jpg
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